Business Coach Frinton on Sea “Strive not to be a success, but to be of value.” – Albert Einstein

Visitors come to your website.

Most will leave.

Because they have no reason to stay.

One way you can encourage them to ‘keep in touch’ give something of value to them.

But ‘Please sign up to my newsletter’ is NOT the answer.

When is the last time you signed up to receive a newsletter?

There is enough news in the world bombarding you and why would you need more?

Same goes for your website visitors.

They have no interest in signing up to get updates about your business.

Your visitors are there to find solutions to their problems.

Instead of a ‘newsletter’, offer them a ‘solution’

Say you are an IT company.

Visitors come to your website to see whether they find answers to their computer problems.

Which one of these options are they most likely to sign up to:

1. Sign up to our ‘newsletter’ and get regular updates


2. Download our FREE report: “10 ways to fix a slow computer”

You know what to do now!


Are you a small fish in a big pond?

8 July 2014

“Success is not to be pursued; it is to be attracted by the person you become.” – Jim Rohn When you are a small fish in a big pond, you are one of many. When your marketing attempts to say a lot to a lot of people, you are unwittingly becoming a small fish in […]

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Why you must demonstrate your expertise instead of claiming it

6 July 2014

“You must continue to gain expertise, but avoid thinking like an expert.” – Denis Waitley Tripe is very much an acquired taste. It  is usually made from the first three chambers of a cow’s stomach. To a restaurant, selling tripe, is a high-risk proposition. How can it get most of its customers to eat tripe? Some restaurants […]

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How to charge more for what you do

3 July 2014

“If the only tool you have is a hammer, every problem you face will look like a nail.” – Abraham Maslow The path of least resistance is to charge less and make it up in volume. This path will, without doubt, lead you to misery. You can only be the cheapest until your competitor goes […]

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When is the ‘real’ you going to turn up?

1 July 2014

“Be yourself; everyone else is already taken.” ― Oscar Wilde I speak to many corporate executives. They talk about B2B, transformational change etc. It’s all a show. I look at employers ad’s for potential employees. It’s all a show. I recently attended social media training. A lot of hot air. It’s all a show. We […]

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What keeps you awake at night?

29 June 2014

“Leadership is an action, not a position.” ~ Donald McGannon A company called Kapta conducted a survey (over 300 CEO’s) on “What Keeps CEOs Up at Night?” This is what they found. 38% of CEO’s have been blind-sided by negative surprises in the last 90 days Not enough data – 71% of CEOs we spoke […]

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This is the most over looked asset in your business

26 June 2014

“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael Leboeuf quotes I coach accountants. And I sit in many board meetings where P&L is discussed in detail. The “asset” area of the business is discussed heavily. Without exception, one asset is never listed. The database. The list that […]

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Do you know your ‘carencia’ is destroying your success

24 June 2014

“Life begins at the end of your comfort zone.” – Neale Donald Walsch A skilful Matador knows how to dominate a bullfight. He frustrates the bull. The bull is so frustrated that it needs to do something else. Something different. Something different to what it has been doing so far. This stresses the bull even […]

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Are you being chased by your prospects?

22 June 2014

“Success is not to be pursued; it is to be attracted by the person you become.” – Jim Rohn Dogs love two things. They like chasing things and liked to be chased. When you chase a dog, it will do everything to keep the chase going. As long as the dog can see you, it […]

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This may be the reason why others cannot help you

19 June 2014

“He who sees a need and waits to be asked for help is as unkind as if he had refused it.” ― Dante Alighieri I get many inquiries from business owners about coaching. They are asking for help. In my early days as a coach, I was delighted when I was asked for help. You […]

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