“If we can control the environment in which rapid cognition takes place, then we can control rapid cognition” ― Malcolm Gladwell
Malcolm Gladwell calls it (in his book BLINK) thin slicing.
Whenever we encounter a new idea we ‘thin slice’ it.
We make a brief observation to assess outcomes.
Because our brain wants to conserve energy, it ‘chunks’ the new information and comes to a quick conclusion.
Why is this important?
Your prospects and customers are ‘thin slicing’ the information you send out.
We don’t want them to mis-interpret the intent of your communication.
So here are some tips to better communicate your ideas:
Simplify: If the whole idea were ‘chunked’, how would you explain it to a 13 year old.
Focus: Bring tighter focus to the idea
Inspire: Does your idea inspire action
Actionable: Is your idea actionable?
Connect: Does it connect with the people you are talking to?
Instant appeal: Does it have an instant appeal?
Momentum: Can your idea build momentum?
Thin slicing makes a big difference when your idea successfully reaches the part of the emotional reasoning mind that is hidden behind so many layers of logic.
+ Ravi Peal-Shankar
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