Business Coach Frinton on Sea “Strive not to be a success, but to be of value.” – Albert Einstein

Visitors come to your website.

Most will leave.

Because they have no reason to stay.

One way you can encourage them to ‘keep in touch’ give something of value to them.

But ‘Please sign up to my newsletter’ is NOT the answer.

When is the last time you signed up to receive a newsletter?

There is enough news in the world bombarding you and why would you need more?

Same goes for your website visitors.

They have no interest in signing up to get updates about your business.

Your visitors are there to find solutions to their problems.

Instead of a ‘newsletter’, offer them a ‘solution’

Say you are an IT company.

Visitors come to your website to see whether they find answers to their computer problems.

Which one of these options are they most likely to sign up to:

1. Sign up to our ‘newsletter’ and get regular updates

Or

2. Download our FREE report: “10 ways to fix a slow computer”

You know what to do now!

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