UK's leading Business Coach “It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” ― Anthony Robbins

A promotion is a singular activity.

A one-hit attempt to grab attention.

It is a ‘Push’ to get a sale.

On the other hand a Campaign is a strategic event.

It is a well thought out series of promotions to ‘attract’ your ideal customers to your ‘sales funnel’ or your ‘value bridge’.

Never run a single promotion without it being part of a strategic campaign.

You could waste a lot of time and money on a single promotion without bringing in significant results! (Unless you want to depend on luck)


Where is your ‘track’ taking you?

22 April 2014

“Go back?” he thought. “No good at all! Go sideways? Impossible! Go forward? Only thing to do! On we go!” So up he got, and trotted along with his little sword held in front of him and one hand feeling the wall, and his heart all of a patter and a pitter.” ― J.R.R. Tolkien, […]

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Who raises your bar?

17 April 2014

“A funny thing happens when you raise the bar. People find a way to get over it, once they realize it’s expected. Human beings can do amazing things – if they’re asked to” – John Powers Some time ago, I was listening to an interview with Kriss Akabusi. For those who are not familiar with […]

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Why you shoud give unconditionally

15 April 2014

“All you have shall some day be given; Therefore give now, that the season of giving may be yours and not your inheritors.” -Kahlil Gibran This blind boy was very surprised.  A passer by gave him a Franc. In those days, a Franc was a substantial amount and the boy could not believe that someone […]

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Why you should surround yourself with people who do what you are attempting to do!

14 April 2014

“Surround yourself with only people who are going to lift you higher” – Oprah Winfrey I love anything Italian.  The country.  The People.  The weather.  The wine.  The food.  The Ice Cream.  And the language.  I learn the language as much as I can.  I feel confident about speaking the language.  Until I arrive in Italy. […]

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Opportunity is looking for you but where are you?

10 April 2014

“How much I missed, simply because I was afraid of missing it.” ― Paulo Coelho The riverbank was overflowing and the village was in danger of flooding. The local priest decided to help the villagers evacuate. The water levels were rising. Few boats came by and asked the priest to get on board. The priest […]

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The secret of success we dont want to know

9 April 2014

“Satisfaction lies in the effort, not in the attainment. Full effort is full victory.” ― Mahatma Gandhi We live in a logical world. If we cannot see the evidence then it cannot be true. This makes pursuing success an interesting journey. There seem to be no evidence in advance that you are going to be […]

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How to have a second brain to guide your business

7 April 2014

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has” – Margaret Mead Spock’s brain is stolen. Capt Kirk and his crew are pounding every inch of the galaxy to find his brain. Eventually they find it. Now they have a new challenge. […]

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How Kung-Fu Panda’s secret weapon can help your business

3 April 2014

“The main ingredient of stardom is the rest of the team” – John Wooden If you did not know already, Kung Fu Panda (PO) is a legend. His awesomeness knows no bounds. He has won all battles (only after a full belly) with many lethal evil villains. And he gets all the glory. What is […]

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Why you should reflect on your productivity

31 March 2014

“Sometimes, you have to look back in order to understand the things that lie ahead.” ― Yvonne Woon You have a to-do list. I presume you get on with it every day. How often do you stop to reflect on your productivity? Being busy with our to-do list and being productive are not the same. […]

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