thin slice “If we can control the environment in which rapid cognition takes place, then we can control rapid cognition” ― Malcolm Gladwell

Malcolm Gladwell calls it (in his book BLINK) thin slicing.

Whenever we encounter a new idea we ‘thin slice’ it.

We make a brief observation to assess outcomes.

Because our brain wants to conserve energy, it ‘chunks’ the new information and comes to a quick conclusion.

Why is this important?

Your prospects and customers are ‘thin slicing’ the information you send out.

We don’t want them to mis-interpret the intent of your communication.

So here are some tips to better communicate your ideas:

Simplify: If the whole idea were ‘chunked’, how would you explain it to a 13 year old.

Focus: Bring tighter focus to the idea

Inspire: Does your idea inspire action

Actionable: Is your idea actionable?

Connect: Does it connect with the people you are talking to?

Instant appeal: Does it have an instant appeal?

Momentum: Can your idea build momentum?

Thin slicing makes a big difference when your idea successfully reaches the part of the emotional reasoning mind that is hidden behind so many layers of logic.


What is your end game?

22 October 2014

“The end is in the beginning and yet you go on.” ― Samuel Beckett How often do you stop to think about your end game in life? In the last few years, I have been asking this question a lot. In order to gain more clarity I had to ask more focused questions. What is […]

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What to do when things are not going to plan

19 October 2014

“We are all wonderful, beautiful wrecks. That’s what connects us–that we’re all broken, all beautifully imperfect.” ― Emilio Estevez In business and in life not everything works. Whether it is a relationship or a marketing plan, what do you do if it does not work? To be precise what do you do if it is […]

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Why you should ignore marketing professionals

16 October 2014

“Unexplained, obscure matters are regarded as more important than explained, clear ones.” – Friedrich Nietzsche To be an accountant, you have to study, pass exams and be certified by a relevant body. To be a plumber you have to practice for a few years, pass exams and be certified by a relevant body. To be […]

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How to get your prospect off the fence

15 October 2014

The answer is out there, Neo, and it’s looking for you, and it will find you if you want it to. – Trinity (The matrix) Your prospect is yet to make the decision to work with you. For some reason, she is ‘sitting on the fence.’ What do you need to do to get her […]

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It is not about starting or finishing

13 October 2014

“You don’t make progress by standing on the sidelines, whimpering and complaining. You make progress by implementing ideas.” – Shirley Chisholm Not everyone who starts first, finish first. (Unless you are Usain Bolt). The glory of finishing first only lasts until some one else beats you. Life is not about starting and finishing. It is […]

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Are you living in your head?

10 October 2014

“If I keep a green bough in my heart, then the singing bird will come.” – Chinese proverb Whether we are building a relationship or learning to drive a car, we are conditioned to look for a step-by-step guide. For example, the publishing world is littered with lists. Here is what I picked up in […]

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Third time lucky!

2 October 2014

“Everything you want is on the other side of fear.” – Jack Canfield In the US, the average millionaire goes bankrupt at least 3 times before they become millionaires. Michael Jordon lost almost 300 games in his career. ‘Queen’ the rock band did not enjoy major success with their first two albums. The third album […]

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How to read people

30 September 2014

“We considered behaving, but it’s against our nature.” ― O.R. Melling, The Book of Dreams Do you know … Someone who turns up late is likely to turn up late in most cases. A person who lies will lie in most cases. A person who gets up early will get up early in most cases. […]

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Time is never an issue

28 September 2014

“Action expresses priorities.” ― Mahatma Gandhi The laws of space and time bind you and me. We cannot get away from it. That does not mean we need to be bound by it. We can use gravity to propel rockets and conserve fuel on rockets. Same applies to time. Most of us are unconsciously bound […]

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