Business development coach “Commitment is an act, not a word.” – Jean-Paul Sartre

Attracting your ideal client is simple.

Much like being a plumber.

You simply connect the pipes the right way and let the water (your clients) flow.

There is nothing complicated about it.

But the difference between wishful thinkers and ‘value bridge’ builders?


That is it.

The commitment to implement.

Are your ready to commit?


How to say NO

16 September 2014

“Say no to everything, so you can say yes to the one thing.” ― Richie Norton Learning say NO, is part of your client attraction process. If the prospect does not fit your profile and did not see your ‘value bridge’ as benefit to them, then they are not likely to be your ideal client. […]

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The power of scarcity

14 September 2014

“To my mind the old masters are not art; their value is in their scarcity”.- Thomas A. Edison In 2003 British Airways announced that their Concord flights (London to New York) will be no longer be operating. The next day their sales sharply increased. Nothing about the Concord changed. It was not going any faster. […]

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Why you should give first

11 September 2014

“One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us.” – Robert B. Cialdini Reciprocity is a powerful influencing tool. When you give, others feel obliged to give back in some […]

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The road is better than the Inn

8 September 2014

“The road is always better than the inn.” ― Miguel de Cervantes Saavedra I was watching an interview with Chris Hadfield. Chris is a Canadian astronaut, who became famous when he sang David Bowie’s Space Oddity while in space. The interviewer asked him an interesting question. If only a very small percentage of Astronauts get […]

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Unicorns and branding

7 September 2014

“Branding is what people say about you when you are not in the room” – Unknown Here is my take on spending your time and money ‘Branding’ your product or service. Branding: Take what you are selling, inflate it with exciting ideologies, serenade it with few abstractions, infuse some stirring feelings, inject a bit of […]

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It is a numbers game

4 September 2014

“The budget is not just a collection of numbers, but an expression of our values and aspirations.” – Jacob Lew Business is a numbers game. So lets phone up hundreds of unsuspecting people and ask them to buy from us. Go on Face Book and badger thousands of people to like us. Proudly announce the […]

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How to handle failure

3 September 2014

“Detachment means letting go and non attachment means simply letting be.” ― Stephen Levin It is said that people get over their parents death faster than parents get over their children’s death. Psychologists think they know why. It is because adults do not imaging their parents in their future dreams. On the other hand, adults […]

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Nothing happens without this

31 August 2014

“The way to get started is to quit talking and begin doing.” – Walt Disney An object that appears to be moving in a straight line encounters several pulls to keep it off course. A rocket that is sent to the moon is ‘off course’ 97% of the time. An aircraft is constantly ‘off course’ […]

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Do you know the true path to your goal?

28 August 2014

“The Road goes ever on and on down from the door where it began. Now far ahead the road has gone, and I must follow, if I can, pursuing it with eager feet, until it joins some larger way where many paths and errands meet. And whither then? I cannot say” ― J.R.R. Tolkien, The […]

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