“Take the attitude of a student, never be too big to ask questions, never know too much to learn something new” – Og Mandino
You sell square pegs.
It is obvious to you.
You talk about all the features of square pegs.
You talk about the incredible benefits of square pegs.
You even bring out some brilliant testimonials from people who bought ‘square pegs’ from you.
You are so passionate about square pegs that all you can think, eat sleep is ‘square pegs’.
But for some reason not many people are buying ‘square pegs’ from you.
You start to question your actions.
You may questions the quality of the ‘square pegs’ you sell.
You may think that the market has bottomed out for ‘square pegs’.
You may even start to consider changing you marketing and sales activities.
In reality, there is nothing wrong with you or the ‘square pegs’.
You were talking to people who have ‘round holes’.
Talking to the right people is always a challenge.
How do you where the ‘right people’ hang out?
Here are some questions that will open the floodgates:
How can I attract people who are looking for a solution to their ‘Square Holes’?
What will attract people who are looking for a solution to their ‘Square Holes’?
What are the TOP 5 problems faced by ‘Square Hole’ market?
The deeper you go with your questions the nearer you get to your ideal customer.
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