“…a wealth of information creates a poverty of attention…” ― Herbert A. Simon
Your prospects may tell you that they are looking for more information to make a decision.
They may genuinely believe that is what they need.
More information is NOT what they need.
In fact, what they are craving for is ‘demonstration’.
They are looking for someone to demonstrate, how their problem can be over come.
Demonstration is your responsibility.
In business, we seem to ‘inform’ a lot but ‘demonstrate’ very little.
Our marketing will produce significant results, if we can demonstrate our expertise and value.
Find ways to turn up in front of your target market and ‘demonstrate’ your expertise.
When you demonstrate your expertise, your ideal prospects get to understand you at a deeper level.
This means you build a pipeline of prospects ready to business with you.
Feel free to share how you demonstrate your expertise to your target market.
+ Ravi Peal-Shankar
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