“We build too many walls and not enough bridges” – Isaac Newton
Marketing is interruption.
Your prospects are not sitting and waiting to be interrupted.
To get their attention you will have to interrupt them.
As soon as you interrupt them, you have just activated their reptilian brain.
The part of the brain that looks out for danger and warns your prospect to ‘UP’ their defense against your marketing.
You have already lost.
From there on your battle gets harder.
You have signalled your desperation.
The ball is in your prospects court.
Even if you manage to convert them to be your clients or customer, they win and you lose.
They win on price.
They win on terms
They dominate the relationship.
There is a better option where your prospects seek YOU.
They know that you are the best option to solve their problem.
This option involves a lot of thinking.
This option involves really understanding your prospects.
This option involves almost getting in to your prospects head and see and feel what they see and feel.
This option is hard work.
And this is why most of us don’t bother.
But once the hard work is done, prospects will be knocking on your door.
You choose who you work with.
What is this option?
Building a ‘Value Bridge’.
Your ‘value bridge’is unique to you and your prospects.
Want help building your ‘Value Bridge’?
Join Profit Hub and we will show you how!
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