“If the only tool you have is a hammer, every problem you face will look like a nail.” – Abraham Maslow
The path of least resistance is to charge less and make it up in volume.
This path will, without doubt, lead you to misery.
You can only be the cheapest until your competitor goes even cheaper.
So what is the solution?
Charge more.
I know at this point all your demons have woken up and telling you, not to be silly.
They are giving you all the reasons why you cannot and should not do this.
In this email, I am not going to discuss your ‘self-worth’ issues.
We are just going to stick to the money part.
Charging more is NOT about simply increasing your price for the sake of it.
It is about positioning your offer differently.
Here is a question you must answer.
How can I make sure that my prospects CANNOT get what I am offering anywhere else?
The result your clients get from working with you must be measurably different and better than your competition.
It may need a strategic shift in the way you think about and deliver value.
+ Ravi Peal-Shankar
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