When is the ‘real’ you going to turn up?

by on 01/07/2014

Business development expert “Be yourself; everyone else is already taken.” ― Oscar Wilde

I speak to many corporate executives.

They talk about B2B, transformational change etc. It’s all a show.

I look at employers ad’s for potential employees. It’s all a show.

I recently attended social media training. A lot of hot air. It’s all a show.

We tend to put on a show when we are pretending to be who we are not.

Take a look at TV commercials. There is a massive gap between what the commercial promises and what the company delivers. It’s all a show.

When we are not sure of who we are, we put on a show.

I recently read this (cannot remember where..)

When you put on a show, you draw an audience who leave at the end of the show. But when you choose to serve, you build a community that stays with you.

Whether you are selling, running a marketing campaign or recruiting an employee, don’t put on a show.

Bring out the real you and focus on service. Build a community based on service.

Less show. More soul.

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