Blogging is such a powerful tool for 2 reasons:
- It helps with your websites optimisation
- It is a powerful way to communicate the ‘value’ you & your organisation provides.
This kind of highly targeted communication in the offline world is very expensive.
But it is (almost) free online.
So why so many businesses (including some of my clients) fail to use this powerful tool?
This is my experience…
- Lack of understanding (knowledge/skill etc..)
- Lack of prospect focus
- Dont understand how to communicate value to prospects
- Not passionate enough to show value to prospects
- Too busy dealing with existing customers
- No systems set up to focus on delivering quality content
- Not sure what, when, how, how often to blog
I dare you ..go on start one!
+ Ravi Peal-Shankar
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