1. HARLEY DAVIDSON: They sell an Experience – "Rebel Lifestyle"
"What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him"
2. STARBUCKS: They sell an experience- "Relax away from home and work in a lounge"
You can getaway from everything and ‘chill-out
3. REVLON: They sell "Hope."
Charles Revson, founder of Revlon, is famously quoted as saying "In our factory we make cosmetics. In the store we sell hope".
4. YOUR BUSINESS: ……………… (Simply fill in the blanks)
WHY IS THIS IMPORTANT?
Harley Davidson do not market motor bikes. Their success comes from marketing the "experience". Check this out !
How will your marketing change?
What difference will it make to your conversion rate?
What difference will it make to your profits?
Have fun!
+ Ravi Peal-Shankar
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