I recently write a blog “How to stack odds in your favour when starting a business“. In that blog I looked at 4 areas that can stack the odds in your favour
- The ‘who’ should be easy to reach
- The ‘who’ should have a burning desire for your offering or your offering must solve their ‘biggest frustration.
- The ‘who’ must have demonstated by their behavious in the past that they are willing to pay for your offering or similar
- There must be enough ‘who’s’ to be able to build a sustainable business to support your dream.
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