The worlds biggest underserved markets

by on 18/03/2010

I recently write a blog  “How to stack odds in your favour when starting a business“. In that blog I looked at 4 areas that can stack the odds in your favour

  • The ‘who’ should be easy to reach
  • The ‘who’ should have a burning desire for your offering or your offering must solve their   ‘biggest frustration.
  • The ‘who’ must have demonstated by their behavious in the past that they are willing to pay for your offering or similar
  • There must be enough ‘who’s’ to be able to build a sustainable business to support your dream.

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