Ultimate Submersible Pumps (I am one of the Directors of USP) are launching a unique submersible pumps for extreme application in the UK.
The business was officially launched in March 2011.
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Our 1st Task is Demand generation
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We are introducing a cutting edge product to the market. The market does not know about this product. The directors have deliberately chosen NOT to take the branding and awareness campaign route.
Reason the results are hard to measure.
Instead we have chosen a teleprospecting route to share a value proposition, and discuss how solutions solve problems and generate demand in the process to deliver ‘Proof of Concept’.
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What is Teleprospecting?
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It is also referred to as Phone-Mail-Phone system.
We fine tune the database of our chosen target market by the use of ‘Phoning’ first to get the correct contact details.
This will be followed by a ‘mailing’ campaign, introducing the product and asking permission to ‘Phone’ them to discuss our value proposition.
This will be taking place in may 2011 and will keep you updated on the progress.
+ Ravi Peal-Shankar
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