Results of a Direct Mail campaign

by on 19/04/2010

Catalyst Business Network, (which I am a member of) launched a direct mail campaign to increase its membership.

Here are the immediate results:

Sales Letters sent out                               : 246

Prospects attended on visitots day    : 6

Conversion %                                               : 2.4%

New Members joined                               : 2

Conversion (members/visitors)         : 33.3%

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