“What you seek is seeking you.” -Paulo Coelho
Chasing anything is tiring.
Chasing something that is eluding us is even more tiring.
Getting something you have been chasing for a while and convincing that ‘something’, you are the right one is insane!
And this is how we go looking for new clients.
We go after them.
We throw business cards and fancy marketing materials at them.
We interrupt their day with phone calls to tell them about why they should work with us.
We use the latest ‘closing techniques’ to get them to become our clients.
And now, the real trouble starts.
Because YOU lost your power.
You know this because ..
.. Your clients will haggle on price.
.. They won’t pay you on time.
.. They demand more than what you initially agreed.
.. They may even side step what was agreed and make a mockery of any terms and conditions.
.. They will be sucking the life out of you and your business
All because you allow them to.
Let’s stop all this madness.
Let your niche find you.
Your niche will find you, when you choose to be you.
When you choose to shine the best side of you.
Here is a 2-step process to do that:
- Create a message that demonstrates your uniqueness on a consistent basis. Let’s call it your ‘purpose statement’.
- Build a ‘Value Bridge’ (or a platform or a portal) which allows you to get your message to your prospects on a regular basis.
Now you start to attract prospects to your value bridge who want to listen to your messages on a regular basis.
Your consistent messages not only demonstrate your uniqueness, but also add tremendous value to your prospects.
In no time ideal clients will step forward from this value bridge on a regular basis and pay you what you are worth.
No more chasing.
You are growing you own clients.
The harvest you reap will be very rewarding.
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Image Source: Retaildoc.com
+ Ravi Peal-Shankar
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