What can we learn from Santa about marketing?
- Consistent: Same message/Same outfit/Same music
- Does not deviate from his niche- children
- Give single great reason to buy – ‘be good’
- Standout from the crowd: Uniform/raindeer/rednose
- Marketing message is customer focused
- He knows his customer – when they buy, how they buy, who they are, what they buy
- Great call to action – write to him
Here is a humourous video from Santa:
+ Ravi Peal-Shankar
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