Learn marketing from Santa!

by on 24/01/2011

What can we learn from Santa about marketing?

  1. Consistent: Same message/Same outfit/Same music
  2. Does not deviate from his niche- children
  3. Give single great reason to buy – ‘be good’
  4. Standout from the crowd: Uniform/raindeer/rednose
  5. Marketing message is customer focused
  6. He knows his customer – when they buy, how they buy, who they are, what they buy
  7. Great call to action – write to him

Here is a humourous video from Santa:

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