Karen Machleit, professor of marketing at University of Cincinnati’s College of business administration, found that adding humour advertisements increase sales. She found that humour makes it more likely that consumers will except an advertiser’s claim and increases source a credibility so that if funny ad with a famous person becomes even more readily accepted.
+ Ravi Peal-ShankarHumour Sells
Previous post: The qualities that create a champion
Next post: Body language – Head Up
{ 0 comments… add one now }