How to stack odds in your favour when starting a business

by on 16/03/2010

The only decision you have to make is “Who” to sell to. (As opposed to ‘what’ to sell, or ‘what’ business to start).

Choosing the right ‘who’ will massively tip the odds in your favour.

How to  choose the ‘who’ for success?

  1. The ‘who‘ should be easy to reach
  2. The ‘who‘ should have a burning desire for your offering or your offering must solve their  biggest frustration.
  3. The ‘who‘ must have demonstrated by their behaviour in the past that they are willing to pay for your offering or similar
  4. There must be enoughwho’s’ to be able to build a sustainable business to support your dream.

Don’t be fooled by the simplicity of this process.

{ 0 comments… add one now }

Leave a Comment

Current day month ye@r *

{ 1 trackback }

Previous post:

Next post: