“There is a tide in the affairs of men, which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures”. – William Shakespeare
You have given the facts, shown the features, illustrated the benefits, and demonstrated how customers who purchased your product or service did gain superb value. All these may not be enough to get your prospect to act now.
Here are some essential ways to create a sense of urgency so that your prospects act now.
Shortage of Time
Your offer should expire after a certain date/time. This will create a sense of urgency to act now.
Restricted Availability
Shopping Channels on television are excellent at displaying quantity available going down as each sale is made. This compels people to act immediately before the offer runs out.
Promise of Exclusivity
People like to think they can buy something that others cannot buy. It makes them feel special. If you prospect has an ego this will certainly appeal to them
The power of Popularity
A popular product or service is a trusted one. People assume that it is popular because it is good. At some point they want to be associated with the ‘popular crowd’.
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+ Ravi Peal-Shankar
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