How to Get Your Product Into a Big-Box Store

by on 02/06/2010

Entrepreneur Colin Roche, whose PenAgain writing tool is sold by mass-market retailers, provides tips.

  1. Start knocking on small retail outlets first.
  2. Build a track record of success by working with these small retailers.
  3. Attend trade shows where these risk averse ‘Big Buyers’ will turn up.
  4. Pitch to them with your track record of success.

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