Say you ran a Google Pay per click campaign. In a week your ad was shown to 50,000 (1) people of which 500 (2) clicked your ad to find out more. Of that 500, 60 (3) leads were generated who asked for more information.
You send follow up emails to those 60 leads and 15 decide to purchase your product (or service).
The spreadsheet below shows how you can use these numbers to calculate the success of your campaign and make informed decisions:
Here are some Key Indicators:
For every visitor you make £1.60 (see item 13). In other words for every £0.50 you spend you make £1.60.
Return on Investment: (Item 8) for every £100 you spend you make £320.
Lets say your cost per click goes up from £0.50 to £0.60 (and nothing else changes), will it be worth carrying on with this campaign?
Of Course. Still you will make £1.60 for every £0.60 you spend.
Adwords make it simple not only to see your results, but also improve your profitability by testing different elements.
Click Here to download the spreadsheet
+ Ravi Peal-Shankar
{ 0 comments… add one now }