How to get publicity in FT for free ?

by on 02/11/2009

 

 

This is exactly what Paul Smalley of Paper Mountain Solutions did to get FREE PR in The Financial Times.

  1. Paul followed articles, news releases realting ‘outsourcing’, in FT

  2. He got to know the style, story angle etc….of the journalist

  3. Paul then emailed the journalist with comments and feed back on some the articles he (the journalist) has written. (i,e built rapport)

  4. Paper Mountain Solution was introduced to the jouranlist with possible suggestions for an interesting case study.

Here is the result …….

 

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