“In this age of quick fixes and microwave mindsets, most of us want what we want, and we want it right now, whether it is instant download speed, instant riches, or an Oompa-Loompa, but just as you can’t force the farm to produce a harvest, you can’t force your seed of potential to grow until it is ripe and ready.” ― Derek Rydall
Antibiotic is a quick fix.
It is meant to bypass your immune system and fix the problem.
But then the ‘quick-fix’ tool becomes our tool of choice.
We start using antibiotics regularly.
Our immune system stops strengthening because it has no reason to improve.
Regular use of antibiotics, in fact, weakens our immune system.
We become prone to more illness.
Business is no different.
Most of us are naturally drawn to quick fixes.
But your customers and prospects are more resistant to sales and marketing messages and techniques.
They have built a strong immune system to reject noise and chatter.
So how does a business ‘attract’ its prospects and customers?
By building a ‘Value Bridge’.
Value Bridge is a ‘natural way’ to attract only the people who are a match to your business.
You don’t have to push your message against them.
Value Bridge pulls them towards you.
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