How often should I blog?
I am asked this questeion, just as many times as I am asked how often should we email our customers? My take on this is very simple. Blog as often as you want to as long as you have something worthwhile to communicate to your customers and prospects.
Yes…but wouldn’t it be too much for my prospects?
Relevant,worthwhile and readable content will always be well received. Hence this should not be taken lightly. If you send garbage out it will certainly damage your ‘brand’.
Here is proof: (survey conducted by HubSpot Blog)
57% of those using company blogs have acquired a customer from a blog-generated lead; this is an increase of 11 percentage points since 2010:
How often should you blog? Your question answered
The 2011 survey shows a direct correlation between blog post frequency and new customers acquired.
+ Ravi Peal-Shankar
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