ECommerce – Go local first

by on 20/04/2010

With every coaching session on e-commerce marketing, it is becoming very apparent that , conquering the local market should be part of the overall marketing strategy. With a good e-commerce site, the dream of global domination is understandable. But if you can’t even gain mastery on serving locally, then how can you do it in a larger scale? Serving locally first allows you to make mistakes and improve the overall proposition before unleashing to the rest of the world.

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