Why Test ?
The process of marketing is constant testing. Testing to see what works and what doesnt.
Would you go ahead with a major campaign without testing to see what works?
Why have a test marketing budget?
I am now asking my clinets to allocate ‘test’ marketing budgets. The main reason for this is to get them in to the mind set of ‘testing’ everything.
Having the mindset of testing allows my clients to explore additional avenues for generating more leads and clients.
+ Ravi Peal-Shankar
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