In a coaching session today we were working on the ‘Core Compelling Offer’.
Core Compelling Offer:
Core Central to your business
Compelling Being able to grab your prospects attention fast
Offer Return on Investment based communication
Client’s Business : Debt management
The CCO (‘Core Compelling Offer’) must be able to communicate the following:
– Here is the Return on Investment
– Here is what we are selling
– Here is how much it will cost
– Here is what’s in it for you
– Here is why you should trust us
(It is not a grocery list. The CCO must be constructed in a way to stop your prospects in tracks and make you the compelling choice)
Here is what we came up with:
“Your Debt repayment reduced by 67% in 2 weeks”
Returun on Investment -67% reduction in out going
what we are selling-Debt Management
how much it will cost-Does not say…but implies you will still come out well
what’s in it for you-In 2 weeks you will be paying your creditors 67% less
why you should trust us-Does not say .. but if the offer gets people to their website, several client testimonials will be able to communicate trust.
Question: Will this work?
We don’t know yet.
We will be measuring the results… and in one of the future blogs we will let you know !!
+ Ravi Peal-Shankar
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