Why do we struggle to communicate value?
We are ‘DO’ers. Hence we communicate what we do. The conversation in our head is all about ‘what we do’ and why our prospects ‘cant really see it’ or ‘wont get it’.
Have you considered this?
Have you considered leaving the conversation in your head and joining the conversation in your prospects head?
Yes… joining the conversation in your prospects head.
Leaving telepathic abilities to a side,our prospects are always giving us clues. Every objection thrown at us is full of clues. Every refund is a clue.Every testimonial and complaint are loaded with clues..
Being open to listen to our prospects and understanding their real problems is the key to joining the conversation in your prospects head.
Here is a brilliant (very funny ) video illustrating how to communicate value by joining the conversation in their prospects head. (After watching video below check out the website http://www.dollarshaveclub.com)
+ Ravi Peal-Shankar
{ 1 comment… read it below or add one }
Amazing!