Doing the same thing over and over we get better at it. The end results get better. Others can try to copy you but cannot produce the same superior results you can produce. Word spreads that only you (or your business) can produce what you produce. Imitators are fighting amongst themselves. They compete on price, use slick marketing and fancy PR campaigns and overall they are doing okay. But a good portion of your market only wants what you offer. They know you do ‘one thing’ well.
Below are some people and businesses who choose to do one thing well!
Here is how Chad Robertson makes ‘bread’:
Dr. Bill Lanting a passionate ‘Allergist’
Here is HIUT Denim (http://hiutdenim.co.uk) writing about how they do one thing well.
Here is a young boy doing one thing well: looking after his brother with Cerebal palsy:
A retalier who does one think well: soda pop
And finally let nature teach us about doing one thing well:
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