A pizza franchise in New Zealand needed to generate some buzz.The Wellington-based Hell pizza shop recently produced an interactive viral movie called “Deliver Me to Hell” (employing blood-thirsty zombies) The objective is to help ‘Steve’ get through lumbering corpses and deliver a pizza across town. If he makes it all the way, you could win a year’s supply of Hell’s pizza. (Unfortunately, the contest’s only open to New Zealand residents)
Stephen Speilberg need not worry. But 714340 views within a week of launching on youtube can’t be bad.
+ Ravi Peal-Shankar
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