The concept of Ambush advertising : One business pays for advertising or sponsorship. Their rivals ambush the event in such a way to promote their own business. I am sure this is perfectly legal.
But what does it say about the ‘VALUES’ of the businesses that ambush?
WSJ’s Jennifer Merritt interviews Ben Sturner, president and founder of sports marketing firm The Leverage Agency. (3min 38 Sec)
+ Ravi Peal-Shankar
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