At one of the coaching sessions we were discussing how to structure a landing page. (If you are not familiar with landing pages, it is a single web page designed to facilitate easy inquiry by prospects.)
These were the two questions my clients were struggling with.
1. Should we give all the information?
2. Should we give out some snippets of information?
In fact, what is wrong here is the question itself.
It doesn’t matter how much information you give . The question they should be asking – “is our landing page written/designed in such a way (is it compelling enough) that our prospects can’t wait to get more information”?
So how do you do this?
- The copy should be written by someone who understands direct response marketing.
- Constantly test the landing page for conversion rate (prospects who signed up/total call visited your page)
- Keep testing and keep improving the conversion rate.
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