- Change your communication with your prospects from ME (US) to YOU. You won’t connect if you are constantly talking about you.
M&S….. Your M&S//// Discover Your Ireland - How F.A.R is your business
Features – Good – Factors 20
Advantage – Better – Protect from Sun
Results – Key – Stay Longer in the Sun - Come rain or shine you can always find ways to sell your products. (You can easily get trapped in pity parties and not do anything)
- Sex up your Text (The words you use in your communication)
Old , Original = Classic
Rain proof Pram = Travel System with Climate Pack - Banish all negative signs from your business :
Websites/Invoices/Premises/car park - Phone prospects (day or two) before they arrive for the meeting and ask if they have any special requirements for the meeting. (Tea, Herbals tea, Vegetarian diet etc….)
– They will be impressed
– You have indirectly confirmed their appointment - Plan to be Spontaneous with your clients and prospects. Systemise how you are going to surprise your clients and prospects.
- Give out compliments…..lavishly. Constantly find reasons to say “Thank You” to your clients, prospects, referrals, suppliers etc….
- Never Start with a Marketing Budget.
Start with what you need to achieve and then follow up with a financial plan to achieve it
– Spend 60% on your current and previous customers
– Spend 30% on your Prospects (who have shown some interests)
– Spend 10% on your Suspects (Cold Marketing) - TEST & MEASURE everything. Keep stuff that works and you will have an unlimited marketing budget.
10 tips to boost your marketing
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