“Branding is what people say about you when you are not in the room” – Unknown
Here is my take on spending your time and money ‘Branding’ your product or service.
Branding:
Take what you are selling, inflate it with exciting ideologies, serenade it with few abstractions, infuse some stirring feelings, inject a bit of aphorisms here and there…. and arrive at something that is as far away from the truth of what you are actually about.
It’s all rainbows and unicorns!
Instead, why not invest you time and efforts in building something of value.
Why not build your value bridge.
Value Bridge is the best way to rent a space in your prospects head.
With a solid value bridge ..
You become be a respected provider of Value.
You will be recognised as the leader in your industry.
You will be considered a reliable supplier.
And more importantly, you will be seen as some one who can deliver the best results.
+ Ravi Peal-Shankar
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