Who are you chasing?

11 May 2014

“We build too many walls and not enough bridges” – Isaac Newton Marketing is interruption. Your prospects are not sitting and waiting to be interrupted. To get their attention you will have to interrupt them. As soon as you interrupt them, you have just activated their reptilian brain. The part of the brain that looks […]

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Are you a victim of “Sisyphean Effect”?

8 May 2014

As the tale goes, the Greek figure Sisyphus was punished by the gods to roll a huge rock up a steep hill. Before he could reach the top of the hill, the rock would always roll down again, forcing him to begin again. Sisyphus spent his days repeating this task time and time again, without […]

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Why you should not cater to your customers short attention span

5 May 2014

“The obsession with instant gratification blinds us from our long-term potential” – Michael Dooley What does FAO Schwartz & IKEA have in common? They are designed to keep their customers in the stores as long as they can. Why? The longer they stay, the more they buy. When you invite sales people home, (Tupperware and […]

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Why you should treat your success with a pinch of salt!

1 May 2014

“About the only problem with success is that it does not teach you how to deal with failure” – Tommy Lasorda Success is a very deceptive mistress. It is nice to have. But difficult to embrace. It makes you feel you are important. It gives you the impression that you have mastered your craft. It […]

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Why NOT having money can be a good thing

28 April 2014

The appeal of the wild for me is its unpredictability. You have to develop an awareness, react fast, be resourceful and come up with a plan and act on it – Bear Grylls I am the Chairman of a local Enterprise Agency. This agency provides FREE mentoring to start-up businesses in the Tendring District. Local […]

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Why you should stop interrupting your prospects

28 April 2014

‘Why did the chicken cross the road? ‘Because it’s lizard brain told it to.’ – Seth Godin Your prospects are busy people. They are smart people. Your prospects are also very knowledgeable. When we try to interrupt their day with cold calling and tele-marketing activities, their reptilian brain kicks in to protect them. Our reptilian […]

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Why you shoud focus on Campaigns instead of Promotions

24 April 2014

“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” ― Anthony Robbins A promotion is a singular activity. A one-hit attempt to grab attention. It is a ‘Push’ to get a sale. On the other hand a Campaign is a strategic event. It is a well […]

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Where is your ‘track’ taking you?

22 April 2014

“Go back?” he thought. “No good at all! Go sideways? Impossible! Go forward? Only thing to do! On we go!” So up he got, and trotted along with his little sword held in front of him and one hand feeling the wall, and his heart all of a patter and a pitter.” ― J.R.R. Tolkien, […]

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Who raises your bar?

17 April 2014

“A funny thing happens when you raise the bar. People find a way to get over it, once they realize it’s expected. Human beings can do amazing things – if they’re asked to” – John Powers Some time ago, I was listening to an interview with Kriss Akabusi. For those who are not familiar with […]

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Why you shoud give unconditionally

15 April 2014

“All you have shall some day be given; Therefore give now, that the season of giving may be yours and not your inheritors.” -Kahlil Gibran This blind boy was very surprised.  A passer by gave him a Franc. In those days, a Franc was a substantial amount and the boy could not believe that someone […]

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