Why your message should match your audience

5 June 2014

“Take the attitude of a student, never be too big to ask questions, never know too much to learn something new” – Og Mandino You sell square pegs. It is obvious to you. You talk about all the features of square pegs. You talk about the incredible benefits of square pegs. You even bring out […]

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Hate Selling but want more customers?

3 June 2014

“Timid salesmen have skinny kids.” – Zig Ziglar Professional business people hate selling. They have a clear association between selling and high pressure selling. Not only that. They tell everyone that they hate selling. Instead, when they in front of a prospective customer, they talk them to death. Here is the simplest and the most […]

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The paradox of attracting your ideal client

1 June 2014

Lighthouses don’t Fire Cannons to call Attention to their Shining. – Dwight L. Moody Imagine your job is to catch ‘deer’. You can take two approaches. The first, you get your hunting gear. You stalk them. You follow them. And at some point, you go for the kill. There is a problem with this approach. […]

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Why you should shift your focus from ‘attention span’ to ‘engagement’

28 May 2014

“The mission of the press is to spread culture while destroying the attention span” – Karl Kraus We are constantly told that our attention span is getting shorter and shorter. In return, we treat our customers and prospects the same way. We naturally assume that their attention span is shorter and prepare our marketing and […]

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Removing this will accelerate your success

26 May 2014

“I attribute my success to this – I never gave or took any excuse.” ― Florence Nightingale The other day I bumped in to a Jedi Master. I immediately knew he was NOT Master Yoda. He spoke perfect English. All the words were in the right order. I plucked up the courage to ask him […]

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How to use fear to your advantage

22 May 2014

“Do the thing you fear and the death of fear is certain.” ― Ralph Waldo Emerson Fear of failure can paralyze most of us. It can kill many brilliant ideas and strategies. It is one of the most powerful ‘negative’ emotions. But there is also another side to fear. Fear of failure can also ‘motivate’ […]

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How to position your company to be sought after business in your sector?

20 May 2014

“Success is not to be pursued; it is to be attracted by the person we become.” — Jim Rohn Which one of these scenarios would you prefer? … A prospective client wants a certain job done. … A prospective client wants your company to get the job done. With the first option, the client does […]

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How to avoid a Kodak moment in your business

18 May 2014

“Surround yourself with people who really want you to succeed” The year is 1996. The company is Kodak. This is their position in the market. … Market Capitalization $28 Billion. … Employees 140,000 Fast forward to 2012. The company is Kodak … Market Capitalization: Bankrupt … Employees 17000 Kodak was wiped out by the revolution […]

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Why you should stop giving more information to your prospects

16 May 2014

“…a wealth of information creates a poverty of attention…” ― Herbert A. Simon Your prospects may tell you that they are looking for more information to make a decision. They may genuinely believe that is what they need. More information is NOT what they need. In fact, what they are craving for is ‘demonstration’. They […]

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How to attract customers when they are immune to your message

13 May 2014

“In this age of quick fixes and microwave mindsets, most of us want what we want, and we want it right now, whether it is instant download speed, instant riches, or an Oompa-Loompa, but just as you can’t force the farm to produce a harvest, you can’t force your seed of potential to grow until […]

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