Your big advantage over big business

19 November 2009

Respond. This is the single biggest advantage you have over the big guys. Not only are you in charge, you also answer the phone and read your email and man the desk and set the prices. So, don’t pretend you have a policy. Just be human.” — Seth Godin + Ravi Peal-Shankar

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Why a compelling vision will massively increase your business success?

17 November 2009

I use the word compelling, because if the vision is not compelling it is just a dream. A compelling vision will inspire and motivate and in difficult times will carry the business owner through. Don’t confuse a compelling vision with a monetary target.Running a business without a compelling vision is like going through the motions […]

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What stops you learning a skill ?

16 November 2009

One of the biggest obstacle to gaining greater skill or achieving better result is – Information.  I thought ‘knowing’ something gave me the ability ‘to do’. I personally have stopped learning vital skills because I had enough information. Taking action, practice and learning from results  to master a skill, has no substitute. + Ravi Peal-Shankar

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Word of mouth marketing

13 November 2009

Had lunch at “The Bow Wine Vaults” in London today. Food was excellent. I was wondering why it was busy ,when other similar restaurants nearby were just doing okay. Having talked to the staff, I understand that almost all their customers come because someone else recommended them. “Word of mouth” marketing so viral, when your […]

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How do you win over a prospect, when they have an excellent relationship with their existing supplier?

12 November 2009

First of all here are few things you shouldn’t do… Don’t offer more of the same thing… Don’t undercut on price Don’t go all features and benefits on them.. Now please consider this … Find a way to deliver something that their supplier cannot (or will not) supply, and build a trusting relationship based on […]

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The mystery of exclusivity

11 November 2009

I am fascinated by how part of any target market is attracted to exclusivity. Harrods Savile row Roller Royce Mayfair But how do you position your business to be exclusive? Here is an interesting example: Take Bernie Madoff’s $50 billion Ponzi scheme. How did he manage to con even the experts? Laurence Leamer wrote in […]

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Are you a master at self-sabotage?

10 November 2009

I wonder whether this habit has a  ‘syndrome’ name. A habit can easily come under self-sabotage. The habit I am talking about is…..…Is the habit of setting a goal and doing the utmost in the name of that goal NOT to achieve that goal… Here are some examples….. 1. Start a business and  spend a […]

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What do you consider a qualified lead?

9 November 2009

Here are some thoughts Must be part of your Ideal Client list Highly qualified (must pass through your step by step process to become sales-ready) Must Increase your sales conversion Must help with accurate funnel management Must shorten average sales cycle Can you think of any more ? + Ravi Peal-Shankar

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I am looking for optimists!

6 November 2009

A quick look at just about any news source covering the business world and you’re likely to be either frightened or depressed. Journalists no longer report…they just repeat… the same story month after month until the next bad news comes along….. Alan Sugars recent outburst in Cambridge is very interesting! Lord Sugar said there had […]

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One Night Stand with your customer

5 November 2009

If the default  model of a business is ‘one off sales’ (i,e the business depends on finding news clients constantlty to hit its sales targets) then this is what that business could be missing:   Incredible repeat revenue Reduced marketing cost Higher margins Better pipeline   + Ravi Peal-Shankar

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