23 November 2009
Lets admit it, marketing usually involves interrupting your prospects. That is why most (cold) marketing campaigns produce poor results. Persisting in interrupting your prospects is not necessarily going to produce better results. In fact when did YOU last sit and wait for a marketing message to arrive at your desk (or desktop)? So how do […]
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20 November 2009
What can marketing learn from why animals, especially males, have so many different colors? Here is the explanation offered by Gregory Grether, UCLA professor of ecology and evolutionary biology, and Christopher Anderson. At least since Charles Darwin, biologists have noticed that species differ in “secondary sexual traits,” such as bright coloring or elaborate horns, Grether […]
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