Outlast Your Competition

3 December 2009

“Outlast the competition. I was amazed at all the empty storefronts I saw in LA on my last visit. On one particular block, three or four of the ten lunch places were shut down. And the others? Doing great. That’s because the remaining office workers who used to eat lunch at the shuttered places had […]

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Secret of turning setback in to success!

2 December 2009

As business owners, ‘getting up’ one more time and transcending challenges and setbacks is what defines how we succeed! Here is a short (3m 42s) video that will inspire you…to never ever give up! + Ravi Peal-Shankar

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Success without accountability

1 December 2009

As business owners we are the boss…we are at the helm.. and we become loose cannons. If we are held accountable for our success by someone else..(a great business coach will do that) our success will be much faster. Why else would great athletes and CEO’s have Coaches? (Dr Nick Hall has produced an audio […]

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Why we should step out of scarcity mode!

30 November 2009

The world runs on scarcity mode! There is not enough of anything (apart from scarcity !) The financial crisis has not helped. Although it is easy to blame the banks and financial institutions, we also must take responsibility for it. We participated in it! The media can’t wait to report on the ‘lack’ of something. […]

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Is social media a fad?

27 November 2009

Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore! + Ravi Peal-Shankar

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Are internet marketers paranoid?

26 November 2009

I have been a subscriber to several excellent internet markerters e-newsletters. They do provide excellent value. But one thing alsways baffled me. Why do I get emails from them on weekends and holidays (even thanks giving day!). Dont they ever switch off? Dont they have family and friends they could spend time with? Or are […]

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Small Business with big advantage

25 November 2009

“Smaller scale businesses should take advantage of how easy it can be to maintain closer, more intimate ties with their now very values-based end consumers (who have high expectations about brand interaction).”— Andrea Learned + Ravi Peal-Shankar

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How to detect a lie

24 November 2009

Staff, prospects, customers or suppliers, if you are in business you will be dealing with people. If you are dealing with people unfortunately you will also be dealing with liars. But how do you spot a liar? Hope this video helps! + Ravi Peal-Shankar

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How to interrupt a prospect

23 November 2009

Lets admit it, marketing usually involves interrupting your prospects. That is why most (cold) marketing campaigns produce poor results. Persisting in interrupting your prospects is not necessarily going to produce better results. In fact when did YOU last sit and wait for a marketing message to arrive at your desk (or desktop)? So how do […]

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What can animals teach business about attracting the wrong customer

20 November 2009

What can marketing learn from why animals, especially males, have so many different colors? Here is the explanation offered by Gregory Grether, UCLA professor of ecology and evolutionary biology, and Christopher Anderson. At least since Charles Darwin, biologists have noticed that species differ in “secondary sexual traits,” such as bright coloring or elaborate horns, Grether […]

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