Mark up v Margin

15 December 2009

If you are confused about the difference between Mark up and Margin here is an example:                   Download this as a spreadsheet. + Ravi Peal-Shankar

Read the full article →

Why is your team underperforming?

14 December 2009

Here is a common frustration expressed by my clients. “My staff are qualified. Hence we assume they know how to do the job -so why are they underperforming?” If your team… don’t know what a good job looks like don’t know what standard you expect of them don’t know how their job,is contributing to the […]

Read the full article →

Cost V Investment

11 December 2009

“Jump on every opportunity to eliminate needless costs, but never stop investing in the long-term future of your business—no matter what is happening in the market.” — Michael McLaughlin, Guerrilla Consulting + Ravi Peal-Shankar

Read the full article →

44 “Secrets” and “Clever Strategies” For Dealing with the Recession of 2008-XXXX

10 December 2009

Here are Tom Peters powerpoints on  Recession “Secrets” and “Strategies” to give you a lift ! I am constantly asked for “strategies/ ‘secrets’ for surviving the recession.” I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what’s really going through my head, see the list that follows […]

Read the full article →

Change Begins With Choice

9 December 2009

Any day we wish we can discipline ourselves to change it all. Any day we wish; we can open the book that will open our mind to new knowledge. Any day we wish; we can start a new activity. Any day we wish; we can start the process of life change. We can do it […]

Read the full article →

Count up your successes regularly

8 December 2009

“Count up your successes regularly. One person I know put a marble in a fishbowl each time she got a compliment or a bit of good press for her business or a nice note from a customer or a big order. Then every time she looked at the fishbowl she was reminded of all the […]

Read the full article →

How to build a pipeline that generates constant stream of clients

8 December 2009

It is great that a lot of emphasis is placed on lead generation. But successful lead generation does not always guarantee increase in sales. Why? A lead is someone saying, “I may be interested in what you have to offer, please give me reasons why I should consider you, when I am ready?” What NOT […]

Read the full article →

In memory of Jim Rohn

7 December 2009

  One of my mentors Jim Rohn passed away on the 5th of December 2009. If you want to learn and understand Business Philosopy at its best, then study the works of Jim Rohn. Jim was a person of deep wisdom and an uncommon sense: Here are some gems from his Treasury of Quotes: Success […]

Read the full article →

Advertising and perception

4 December 2009

  Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.       […]

Read the full article →

The 9 Cardinal Marketing Sins to Avoid

4 December 2009

Here are the most common cardinal marketing sins to avoid! Not being properly prepared– Top marketing professionals know their stuff and are always prepared. They spend long hours studying in order to get things right every time.  They have a real stake in the outcome of a campaign.  One of the biggest reasons that business […]

Read the full article →