One thing most experts miss….

8 February 2010

In professional services, most of our prospects do not have the time or tools to evaluate our expertise. They may not be able to tell a good tax return, great graphic design or excellent Independent Financial Advice. Our expertise is assumed. What we are actually selling is the relationship.This is where our greatest opportunities (and […]

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Ambush advertising

5 February 2010

The concept of Ambush advertising : One business pays for advertising or sponsorship. Their rivals ambush the event in such a way to promote their own business. I am sure this is perfectly legal. But what does it say about the ‘VALUES’ of the businesses that ambush? WSJ’s Jennifer Merritt interviews Ben Sturner, president and […]

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Butterfly Circus

4 February 2010

Only thing we can do with a challenge is to overcome it! This is how we grow! I know it does not feel like it, when we are in the midst of insurmountable challenges. This powerful, uplifting video reminds us that we have a choice! (20 minutes) + Ravi Peal-Shankar

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Press Release – Best Practice

3 February 2010

12 Tips on Press-Release format and content by Len Kirsch (Copywriters Handbook – Robert W. Bly) 1.What you say is more important than using fancy printed paper, letterheads or layouts. Clarity and accuracy is critical. 2.When an outside public relations firm writes the release for you, its name and your own should appear as sources […]

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Modern economics explained in under 8 minutes

2 February 2010

I wish my economics education was this cool. An entertaining way to learn modern economics! + Ravi Peal-Shankar

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writing a compelling and readable blog

1 February 2010

Marketing blogger & author, Seth Godin, who opens up about three tips for writing a compelling and readable blog, as well as other free outlets to market through.     + Ravi Peal-Shankar

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No Agent? Publish Yourself

29 January 2010

As e-readers change the dynamics of the publishing business, new do-it-yourself sites such as FastPencil that handle self-publishing and even sales are cropping up.   + Ravi Peal-Shankar

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Tips on negotiating with giants

28 January 2010

Peter D. Johnston author of negotiating with giants gives some tips on how to do business with big companies! ( How do you get the foot in the door ?) (3 Min 45 sec) + Ravi Peal-Shankar

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Importance of Financial Planning for start ups

27 January 2010

Here are some basics from Jim Sinegal, CEO of Costco on the importance of Financial Planning for startups. Plan appropriately Monitor your plan Make necessay correction (1 Min 24 Sec)   + Ravi Peal-Shankar

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Failure The Secret to Success

26 January 2010

Failing is part of life and business. Success will not be sweet without the contrast – failure. Most of us are conditioned to avoid failure as much as possible. Where would we be now, if as a child our parents didn’t encourage us ‘get up one more time’ and make an effort to walk? As […]

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