8 February 2010
In professional services, most of our prospects do not have the time or tools to evaluate our expertise. They may not be able to tell a good tax return, great graphic design or excellent Independent Financial Advice. Our expertise is assumed. What we are actually selling is the relationship.This is where our greatest opportunities (and […]
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5 February 2010
The concept of Ambush advertising : One business pays for advertising or sponsorship. Their rivals ambush the event in such a way to promote their own business. I am sure this is perfectly legal. But what does it say about the ‘VALUES’ of the businesses that ambush? WSJ’s Jennifer Merritt interviews Ben Sturner, president and […]
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