DO YOU HAVE A TEST MARKETING BUDGET?

19 February 2010

Why Test ? The process of marketing is constant testing. Testing to see what works and what doesnt. Would you go ahead with a  major campaign without testing to see what works? Why have a test marketing budget? I am now asking my clinets to allocate ‘test’ marketing budgets. The main reason for this is […]

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Is ‘fear of success’ is holding you back? Here is a test!

18 February 2010

Psychotherapist Martha Friedman, in her book ‘Overcoming The Fear of Success’ explains how we unconsciously sabotage our chances of success. According to Martha, if you can relate to any one of the following success-inhibiting characteristics, chances are you have a fear of success.     Do you feel that if people really knew you they wouldn’t […]

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Ryanair’s Michael O’Leary discusses growth in a recession

17 February 2010

Ryan air gets a lot of flack for the way it tries to keep its fares to the minimum. In a Boss Talk interview with The Wall Street Journal, Ryanair’s Michael O’Leary discusses growth in a recession, transparency with passengers, and the fast-changing airline industry.   + Ravi Peal-Shankar

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Why small business owner should not spend money on ‘awareness’ campaigns!

16 February 2010

Death of awareness campaign as we know it. Here is an excerpt from CNNMoney.com NEW YORK (CNNMoney.com) — Pepsi will notadvertise in next year’s Super Bowl, the company confirmed Thursday, deciding to sit out the big game for the first time in 23 years. “The Super Bowl broadcast can be an amazing stage for advertisers […]

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Are you pathologically incapable of doing one thing at a time?

15 February 2010

Are you pathologically incapable of doing one thing at a time? If you have acknowledged this, have you asked yourself why you are so busy and still have unfinished stuff that carries on for ever and ever? One of the reasons for this is that we give ‘equal status’ to all the tasks as well […]

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Do it yourself SEO (Part 1) – Small Business Markeing help

15 February 2010

SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for Small Business owners.He covers  topics such as Keyword Research Free and Pay tools How to use misspelling to your advantage How to optimise your content And many more practical examples If you are not sure how to apply these techniques, simple show […]

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Should you go beyond fixing your customers problems?

12 February 2010

The worlds largest car company – Toyota, is going through a crisis. They are efficiently going about trying to fix the problem. Millions of cars worldwide will be fixed soon. No doubt this is going to cost them millions of dollars. Will this solve Toyota’s reputation and restore its credibility? What if in addition to […]

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Indifferent unsubscribes

11 February 2010

When someone unsubscribes from your newsletter you will know the numbers. If you see the numbers go up, you can do something about it. But 58 to 60% of your subscribers lose interest in your newsletter but don’t unsubscribe. I call this “indifferent unsubscribe”. These audience were interested in your newsletter at some point in […]

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How to maximise referrals for you

10 February 2010

One of the reasons why we don’t get as many referrals as we should is the lack of clarity on our part resulting in poor understanding by our referral resource. Here are 5 useful habits that will help. Explain very specifically the type prospects you are looking for.Go in to as much detail as possible. […]

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Parallels between Sir Richard Branson and small business start up

9 February 2010

Rowan Gormley who worked with Sir Richard Branson talks about his first few days and how ‘Virgin Financial Services’ started. There are parallels between Virgin and a Small business start up. Not paying big wages Use other peoples money to start ventures No business plans…. just an idea…. Here is Rowan Gormley + Ravi Peal-Shankar

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