Educating Prospects

19 March 2010

Coaching session after coaching session I am baffled by why professional service firms are very slow to recognise the value to ‘educating’ their propstects’ on the value they provide. May be it is too big a paradigm shift? May be it is that they don’t know… what they don’t know! or may be the ‘real […]

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The worlds biggest underserved markets

18 March 2010

I recently write a blog  “How to stack odds in your favour when starting a business“. In that blog I looked at 4 areas that can stack the odds in your favour The ‘who’ should be easy to reach The ‘who’ should have a burning desire for your offering or your offering must solve their   […]

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The worlds best FREE marketing tool

17 March 2010

Don’t take my word for it. Experts concur.Blogging is the worlds best FREE marketing tool. (1min 37s) + Ravi Peal-Shankar

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How to stack odds in your favour when starting a business

16 March 2010

The only decision you have to make is “Who” to sell to. (As opposed to ‘what’ to sell, or ‘what’ business to start). Choosing the right ‘who’ will massively tip the odds in your favour. How to  choose the ‘who’ for success? The ‘who‘ should be easy to reach The ‘who‘ should have a burning […]

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Learning from failures – James Dyson

15 March 2010

James Dyson gives a precise example of how the ‘mindset’ of learning from failures can create opportunities for success. (I am not sure why WSJ decided to use english subtitles??) + Ravi Peal-Shankar

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Robin Hood Tax – Small Business growth help

12 March 2010

This video featuring Bill Nighy was created by the people at Robin Hood Tax . I understand Robin Hood Tax is backed by many charities, unions and celebrities including Oxfam, the Salvation Army, Bono & Richard Curtis. What is Robin Hood Tax ? Robin Hood Tax is an international transaction tax on investment banks with […]

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Positioning – A fanatical focus on doing one thing well

11 March 2010

Tom Monaghan, president of Domino’s pizza was asked the secret of his success. His answer….. “A fanatical focus on doing one thing well” Stand for one distinctive thing that will give you a competitive advantage. Tom has just described one of the building blocks of successful marketing –  ‘Positioning’. Al Ries and Jack Trout in […]

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How to build trust ‘online’

10 March 2010

Mikal Belicove in this short video (4 mins) discusses how to avoid simple mistakes and start building trust with your prospects online. + Ravi Peal-Shankar

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How much failure can you handle?

9 March 2010

Who is this guy? Failed in business at age 21. Was defeated in a legislative race at age 22. Failed again in business at age 24. Overcame death of his sweetheart at age 26. Had a nervous breakdown at age 27. Lost congressional race at age 34. Lost congressional race at age 36. Lost senatorial […]

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Why you should kill the use of many communication tools

8 March 2010

Few years ago world did not have twitter or facebook. Now these ‘connection’ tools have consumed our ‘attention’ so much, we forget why these tools exist. In business these tools are there to ‘connect’ with our prospects and clients by adding value. Instead, our attention and time is spent on tools to use these tools. […]

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