15 April 2010
I came across a website (http://videosalesletterformula.com/) by Ryan Deiss who argues that “Old fashioned” long form Sales letters are dead. At the end he is offering a ‘system’ for high conversion rates. The whole process took more than 8 minutes of video (with text) . I am confused. Did Ryan use a long-form method to […]
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14 April 2010
Nearly 40% of online searchers make a purchase after being influenced by an offline channel! Here is an extract from research conducted by iProspect: “Nearly four in ten Internet users (38%) EVENTUALLY perform a search on the company, product, or service that is the focus of the online display ad to which they are exposed, […]
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