Closing Techniques – Brian Tracey

4 May 2010

Here are closing techniques from Brian Tracey.   + Ravi Peal-Shankar

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The power of ‘Positive Self Talk’

30 April 2010

Inner conversations have a powerful impact on emotional well-being and motivation.  Becoming aware of exactly what you are saying to yourself about yourself can help you understand why you react the way you do to events and people in your life. Here are 10 (what psychologists call) Cognitive Traps you must be aware of: ALL-OR-NOTHING     […]

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The Impossible can become possible if you’re awesome ! – Rhino the Hamster

29 April 2010

I was watching a movie (Bolt) with my 4 year old son . He seem to be inspired by ‘Rhino’ the Hamster.My son is now feeling invinsible by “Rhino’s” quote : The Impossible can become possible if you’re awesome! Here is that hamster! (Voice of John Trevolta)     + Ravi Peal-Shankar

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What to do with a prospect?

28 April 2010

Suspect is someone who is a potential customer who does not know you exist or not the least interested in your offering. On the other hand a ‘Prospect’ is someone, who has responded to your promotion (ad,seminar,direct response marketing). They have just put their hand up and identified themself to you as someone worth developing […]

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Direct Response Marketing V Dating

27 April 2010

Direct response marketing can be compared to dating. You wouldn’t walk up to a stranger in a restaurant and propose marriage. In fact there are a lot of things you wouldn’t say to a stranger in a restaurant that you might very well say to some one who knew you a little better. Direct response […]

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How to get the best out of google adword campaign

26 April 2010

Say you ran a Google Pay per click campaign. In a week your ad was shown to 50,000 (1) people of which 500 (2) clicked your ad to find out more. Of that 500, 60 (3) leads were generated who asked for more information. You send follow up emails to those 60 leads and 15 […]

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Life is ……

23 April 2010

“Life is an opportunity, benefit from it. Life is a beauty, admire it. Life is a dream, realise it. Life is a challenge, meet it. Life is a duty, complete it. Life is a game, play it. Life is a promise, fulfill it. Life is sorrow, overcome it. Life is a song, sing it. Life […]

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When going gets tough – Innovate!

22 April 2010

Tech firms like Hewlett-Packard along with energy companies and even hospitals need to design two years into the future, when the economy is going to be turning around, says Mick McManus, CEO of MAYA Design. Kelsey Hubbard reports.     + Ravi Peal-Shankar

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ECommerce – Go local first

20 April 2010

With every coaching session on e-commerce marketing, it is becoming very apparent that , conquering the local market should be part of the overall marketing strategy. With a good e-commerce site, the dream of global domination is understandable. But if you can’t even gain mastery on serving locally, then how can you do it in […]

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Results of a Direct Mail campaign

19 April 2010

Catalyst Business Network, (which I am a member of) launched a direct mail campaign to increase its membership. Here are the immediate results: Sales Letters sent out                               : 246 Prospects attended on visitots day    : 6 Conversion %                                               : 2.4% New Members joined        […]

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