6 May 2010
Karen Machleit, professor of marketing at University of Cincinnati’s College of business administration, found that adding humour advertisements increase sales. She found that humour makes it more likely that consumers will except an advertiser’s claim and increases source a credibility so that if funny ad with a famous person becomes even more readily accepted. + […]
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5 May 2010
In the game of snooker young players dominate the ranking and money. It wasn’t always like this. Rewind 10-15 years and you can see most of the top ranking players were much older…. 40+. In a recent BBC documentary John Parrot (ex champion) was trying to find out why the old players are not dominating […]
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