How the right choices can triple your sales

10 August 2010

On the 12th of July I wrote a blog titled “Confused Mind always says -NO“. The point of the blog was not to confuse and switch off your prospect with too many choices. But here is a brilliant example of how to offer the right choices to triple your sales.     + Ravi Peal-Shankar

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Be impractical

9 August 2010

Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary. Cecil Beaton + Ravi Peal-Shankar

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Can this viral campaign save Hell Pizza?

6 August 2010

A pizza franchise in New Zealand needed to generate some buzz.The Wellington-based Hell pizza shop recently produced an interactive viral movie called “Deliver Me to Hell” (employing blood-thirsty zombies) The objective is to help ‘Steve’ get through lumbering corpses and deliver a pizza across town. If he makes it all the way, you could win […]

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Why Sites ‘Like’, But Don’t Love, Facebook

5 August 2010

Since April, some 350,000 sites have added Facebook’s “Like” button. But is it delivering the desired results? Geoffrey Fowler of The Wall Street Journal explains. + Ravi Peal-Shankar

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Is Behavioural targeting getting too personal ?

4 August 2010

What if there is a gadget that can enter your brain, extract your shopping preferences and show them as ‘ads’ when you are browsing the web? Behavioural targeting is a fancy term for this process.Christina Tsuei explains how advertisers use cookies to track your online habits.   + Ravi Peal-Shankar

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Clarity attracts what you want and confusion attracts everything else

3 August 2010

Here is an exercise I went through with one of my clients to attract the right PA. He wrote down everything he hates doing. (So he knew what he wanted his PA to do) He wrote down everything he loves doing. He described the ‘qualities’ (not qualifications or experience) of the PA he want to […]

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Big marketing sin!

2 August 2010

Today, I had to go to the local post office to pay £1.32 to pick up a post that did not have a stamp. As human beings every now and then we could forget to stick a stamp (or not stick it properly and it could come off during transit). It is forgivable. This was […]

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How to delegate decisions

30 July 2010

Adam Goldstein, CEO of Royal Caribbean International dicusses ‘how to delegate decisions’: + Ravi Peal-Shankar

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How to re-energise employees for success

29 July 2010

Royal Caribbean International CEO Adam Goldstein says move employees to unfamiliar jobs to re-energise them.   + Ravi Peal-Shankar

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Walk before you run

28 July 2010

Today I was at a business meeting, where we are setting up a new venture. I was amazed by how almost everyone took off and went in to details of how to market etc. without: 1. A Vision 2. A company structure 3. Any understanding of the product 4. Any understanding of the target market […]

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