Can you answer this ?

11 April 2011

Numbers 8, 5, 4, 9, 7, 6, 3, 2, 0 are arranged in a logical pattern.Would number 1 , fit between 9 and 7 – yes or no? Answer is… Yes. The numerals are arranged alphabetically:Eight, Five, Four, Nine, Seven, Six, Three, Two, Zero.One would fit between Nine and Seven, of course. + Ravi Peal-Shankar

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How Facebook and Twitter Are Changing the Middle East

8 April 2011

In an interview with WSJ’s Alan Murray, social media expert Clay Shirky discusses the effect of Facebook, Twitter and other social media in the recent uprisings in Egypt and Tunisia, and what it could mean for the Middle East at large.           + Ravi Peal-Shankar

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Learn at Home and do homework in class?

7 April 2011

At the Khan Academy, in Mountain View, Calif., learning is flipped. Lectures take place at home with videos over the Internet. And “homework” is done at school, where teachers intervene. Salman Khan talks with Kelsey Hubbard about his theory of education. + Ravi Peal-Shankar

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Future of Newspapers

6 April 2011

In order to get more viewers to interact with its content Newyork Times has this Ipad app. Will other newspapers follow this? HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo.   + Ravi Peal-Shankar

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Educate yourself: How the banking system works!

5 April 2011

This video explains the birth of our banking system and why we are trapped in it! + Ravi Peal-Shankar

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Competition your friend?

4 April 2011

If you are daunted by sheer competition,here is a different point of view. Heavy competition suggests — a viable market exits. How can we capitalise on this? We learn from the competition: Experience their product or service. Talk to their customers. By doing this we can learn what are they doing well ;what are the […]

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Tai Chi Emailing or April Fool?

1 April 2011

 Hmmmm … What makes you think that Google is April fooling us? + Ravi Peal-Shankar

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Can small businesses sustain a branding campaign and succeed?

1 February 2011

The birth of factories paved the way for what is known as branding now: When goods began to be produced in factories, not only were entirely new-product is being introduced, but all products-even basic staples-were appearing in strikingly new forms. What made early branding efforts and different from more straightforward salesmanship was that the market […]

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Learn marketing from Santa!

24 January 2011

What can we learn from Santa about marketing? Consistent: Same message/Same outfit/Same music Does not deviate from his niche- children Give single great reason to buy – ‘be good’ Standout from the crowd: Uniform/raindeer/rednose Marketing message is customer focused He knows his customer – when they buy, how they buy, who they are, what they […]

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Is your Landing page working for you?

10 January 2011

Here are 3 key Indicators that can help you with your Landing page ROI. (Return On Investment) Conversion rate: This is the percentage of visitors who turn into a lead, sale or a desired outcome. Here are some Influencing factors: – Sales Copy -Design/Graphics/Colours -Call to action Bounce Rate: If your visitots “bounce off” your […]

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