Not enough customers? This could be the reason!

23 October 2012

Not enough customers? Whether you are in retail or service business and do not have enough customers, here is the main reason: You do not have enough prospects! Prospects: People who are ready to buy but do not know  (or know enough) about you and your business.  Most of us are trained to go out […]

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Entrepreneurs Journey: Why business owners get stuck (and what to do about it)

16 October 2012

We have an idea. Next thing we know is we have started a business.  Enter Start-Up Utopia Entrepreneurs are ‘ideas’ people. They enter start-up utopia and take on an owner/manager role. Time poor and money poor, they put everything in to it so that the business can grow. They have their hands on everything. They […]

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How to use ‘availability bias’ to convert more prospects in to customers

9 October 2012

When we are confronted with a decision, the path we take to come to that decision will depend on how easy it is to vividly imagine that outcome. Here are some examples of this cognitive illusion known as ‘availability bias’: People who buy lottery tickets assume they are more likely to win the lottery. This […]

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Organic listing v paid ad’s – Are they mutually exclusive?

2 October 2012

Question: Your website is on the 1st page of Google for certain keywords. Will running a Google ad-words campaign at the same time add to your visitors or jeopardise your organic listing? Google ran an experiment and this is what they found! + Ravi Peal-Shankar

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Getting your audience to commit: writing v typing

25 September 2012

Do you know – writing things down – as opposed to thinking about it or taking notes on a computer or an IPAD – increases the commitment of the writer? An experiment was conducted with 3 groups. All 3 groups were asked to estimate the length of some lines. Group A – Were asked to  […]

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Six rare and most sought after business habits!

28 June 2012

Listening -The ability to listen to your colleagues, clients and customers is a rare skill. Listening is not the same as hearing. Active listening skill – making a conscious effort to understand the complete message being sent. When the other person feels understood – magic – happens. Smiling -A heartfelt smile can soften our reptilian […]

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The magic solution to overcome procrastination (and get things done faster!)

1 June 2012

Procrastination is a curse. It stops many of us moving forward . Many ideas have reached the graveyard even before it was given a decent chance to develop. Procrastination kills ideas at the incubation stage. An unquestionable success killer. The first stage in dealing with this curse is to recognise it. An idea or a […]

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Cash Gap – What your accountant forgot to tell you!

30 May 2012

What is Cash-Gap? Have you ever heard the term ‘there is more month left at the end of the money’. In business it is called ‘Cash Gap’. Money flows in and out your business all the time. Cash gap has to do with timing of money. It is a dance between payments coming in from […]

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Our online experience

2 May 2012

Although it is getting better, how many of us can identify with this – infuriating – online experience! + Ravi Peal-Shankar

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